Cotton is basically the overachiever of the fabric world. Soft, breathable, familiar, everywhere. About half of all textiles are made from it, and most of us are wrapped in cotton daily without even thinking about it. T-shirts, sheets, towels, baby clothes — cotton feels like the “good guy” fabric we can trust.
And… mostly, it is. But the story behind modern cotton is messier than its clean white image suggests.
Despite being natural and biodegradable, conventional cotton farming is surprisingly hard on the planet. It uses a huge share of the world’s pesticides and fertilizers, and it’s famously thirsty. Entire ecosystems have been pushed to collapse by cotton irrigation — including the Aral Sea and major river systems in Asia and Australia. That softness comes at a real environmental cost.
The human cost matters too. In parts of the world, cotton production is still tied to exploitative labor, including child labor and forced labor. These aren’t abstract issues — they’re baked into global supply chains that prioritize cheap volume over human dignity.
So… what do we do about cotton?
The good news: this isn’t a hopeless story. The fashion industry has started course-correcting, and there are better ways to grow and use cotton.
Certifications like GOTS and OCS focus on organic fibers and stricter environmental standards. Fairtrade centers workers — fair pay, safer conditions, more autonomy. Better Cotton Initiative works at scale, improving farming practices across global supply chains (not perfect, but a step forward).
But here’s the very Sparkpick take: The most sustainable cotton is the cotton that already exists.
Second-hand cotton, vintage pieces, swaps, repairs, reworks — this is where cotton shines. It ages well, breathes well, and holds memory. Rewearing cotton keeps it out of landfills and reduces the need for new resource-heavy production altogether.
Buying better matters. Buying less matters more. And wearing what you already love? That’s peak sustainability.
Cotton doesn’t need to be canceled. It just needs to be understood — and used with intention.
Disclaimer: Sparkpick has affiliate partnerships and may receive a share of the revenue from your purchase at no additional cost to you. Thank you for supporting our work and sustainable fashion.
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