Modal Capsule

How to wear (and buy) modal without getting greenwashed

Modal is made from wood pulp (usually beech trees), but the process matters more than the material itself.

The issues:

• Can contribute to deforestation if wood isn’t responsibly sourced
• Uses chemical-heavy processing (similar to viscose)
• Risk of water pollution if not managed properly
• So no—regular modal isn’t clean by default.

The better version exists though: look for TENCEL™ Modal by Lenzing AG.

Why it’s different:

• Wood sourced from responsibly managed forests
• Closed-loop production (chemicals reused instead of dumped)
• Uses significantly less water than cotton
• Lower overall environmental impact

What to look for when shopping:

• TENCEL™ Modal (gold standard)
• Forest Stewardship Council (responsible forestry)
• OEKO-TEX (non-toxic processing)

Styling-wise? Modal is your comfort weapon.

• Fitted modal top → clean, second-skin layering piece
• Modal sets → elevated loungewear that still looks put together
• Modal dresses → soft, minimal, effortless

It’s the fabric you wear when you want to feel good and look like you tried (without actually trying).