The Rise of Digital Fashion in 2024: A New Frontier in Sustainable Style

Imagine wearing a stunning couture piece without ever touching a fabric or stepping into a fitting room. That’s the magic of digital fashion. The world’s first-ever digital fashion garment—a shimmering dress called “Iridescence”—sold for $9,500 in 2019, marking the beginning of a new era in fashion. 

The DressX App: Bringing Digital Fashion to Your Fingertips

In addition to the online platform, DressX now offers an app that allows you to access digital fashion even more seamlessly. With the app, users can try on virtual outfits using augmented reality (AR) technology, enabling them to see how digital garments look in real time. The app also allows you to capture photos and videos of yourself wearing the latest digital collections—perfect for social media content creators who want to keep their wardrobe fresh without the environmental cost of fast fashion.

How Does DressX Work?

At first glance, DressX looks like a typical online marketplace, offering over 800 digital items with more being added regularly. Each item comes with a product image, details about the designer, and a description of the digital fabric used. However, there are a few key differences from traditional fashion platforms:

1. Unlike physical clothing, you can’t “reuse” or “re-wear” digital garments after purchase. What you’re buying is a digital dressing for your submitted photo, not a reusable filter. 
2. Digital clothing is layered over your actual outfit, meaning it can add to or complement what you’re wearing but won’t replace or remove any part of it.
3. To get the best results, you’ll need to prepare your photo. How to shop on DressX

How to Shop on DressX

Step 1: Select a Garment

Explore the DressX store and choose the garment you like. Click on the item to view more details. Since Sparkpick has officially launched its own eco-fashion brand on DressX—SPARK + REBEL—let’s use it as an example.

Step 2: Read the Instructions

To the right of the product, you’ll find a place to upload your photo for digital dressing. Before you proceed, be sure to read the instructions in the “How to Wear” section. This will help you select the right photo, ensuring you receive the highest-quality digital asset in the shortest time.

Step 3: Upload a Photo for Editing

Once you’ve selected a photo, click “Upload” from the product screen. You’ll see a confirmation pop-up once it’s uploaded. Now, add the item to your cart and complete the purchase process. Within a day or two, you’ll receive an email from DressX with your digitally dressed image attached.

In a world where fast fashion has been under increasing scrutiny, digital fashion offers a revolutionary solution for fashion lovers who want to express themselves without harming the planet. From couture dresses to futuristic streetwear, the possibilities are limitless—making digital fashion the ultimate eco-friendly wardrobe of 2024!

Shop digital fashion